At BioDenta our aim is to work with forward-thinking, environmentally aware retailers who are keen to sell natural products to their customers.
Here's why
The oral care market in the UK is worth over £833 million according to Nielson, but the market is flat and lacking in innovation.
What is needed is greater choice in the form of credible natural and sustainable toothpaste brands.
If you segment the oral care market between 'traditional' and 'natural', the gap is wide, with natural products only having a 1.5% share. However, the growth in the sector is coming from natural products, which between 2019 and 2021 showed a growth of 12%, where more traditional products declined.
Why is this? Well, we believe, and have heard from the people we speak to, that consumers are looking for natural, healthier alternatives, not just with toothpaste but across all product sectors. Environmental and health awareness is at an all-time high and it's only going to keep growing.